It is hard to avoid it - even if you don't read the tabloids or watch tabloid TV, you probably know that Rosie O'Donnell and Donald Trump are having a spat. If you need a recap you can go here. I call it a spat, but they'd call it a conflict.
And in the "conflict" is where there is at least two lessons for us.
Lesson 1: If you want to resolve a conflict, you must know where the conflict comes from, and what is in it for the other person to remain in conflict.
In the case of Rosie and Donald, I don't believe they want to get out of this conflict (or really, that it is really even a conflict) at all. What is in it for both of them is the same thing - publicity.
Rosie replaced Meredith Vierra on The View, and while ratings have gone up (I heard last night), the publicity certainly helps. Donald get publicity for his Miss Universe brand, and the fact that the on-air tussle comes when the new season of The Apprentice is arriving, makes it all the better.
Lesson 2: If the other person doesn't want to resolve the conflict, don't escalate it.
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