The Lessons in Waiting

Several months ago I received a call from a writer doing a story for Entrepreneur Magazine. After a fifteen or so minute conversation, I was told my comments might be used in an upcoming issue of the magazine. I thought that sounded cool. A week or so laters I got a call confirming some information and was told the piece would be in the June issue.

It wasn't.

Since I hadn't gotten a contact person's name (duh Kevin!) I assumed that the story had been cut and thought nothing more about it.

Until I got another call saying that a version of the original story would now be in the November issue. I thanked the person (and got their name and email address . . . I DO learn eventually).

So now there is a couple sentences from me in this month's Entrepreneur Magazine. While I am glad it is there, I think I'll remember my lessons (be patient and get a name!) longer than I will remember what was said in the short article.

If you want to read some thoughts about Customers and how trade-ins can be a valuable way to serve and retain Customers, you can read it HERE.