Monday, August 1, 2005

Do the Unexpected

Ben McConnell and Jackie Huba's blog, Church of the Customer is one of my favorite blogs. Forbes apparently agrees as they were selected as one of their favorite marketing blogs.

Posts like this one are the reason why. Ben describes a recent trip to the dentist (Hint, go read it), and closes with a powerfully profound quote:

"For service providers, generating word of mouth often means doing the emotionally unexpected."

Indeed. Ask yourself what emotionally unexpected thing you can do for your Customers/Clients (or those you lead or work with or live with for that matter) tomorrow/today/right now?

1 comment:

  1. I buy flowers for my wife in the "off season" - and that seems to be emotionally unexpected and much appreciated. Plus, it makes me feel good. Keep posting great ideas! lgp

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