How Customer Focused is it?

A random act of surfing tonight led me to Armytage and Mason Blog (subtitled The Blog for Strung Out Managers Everywhere!). Their most recent post shared a link to an interesting website - Customer Focus Calculator.

The site says, "As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet their wants and needs. If you want more of them to buy, your focus has to be on your customer. How do you communicate that to them? With the words you use on your site. Are you talking mostly about them and their needs or are you talking mostly about yourself?"

The calculator analyzes a webpage you submit or it can review any copy from a brochure, advertisement, to help you see where the focus of your copy is.

It isn't perfect, but they don't purport it to be, but it is a great way to look at how Customer focused your writing is.