I first read about it on January 20th. Eight Indianapolis White Castle restaurants were going to offer special service on Valentine's Day.
A restaurant taking reservations, offering service at the table, and using real table clothes and silverware isn't much of a story on Valentine's Day. Except at White Castles, which are 24 hour hamburger joints on the lower end of the food chain (if you pardon my pun) - all apologies to White Castle loyalists.
They made news on January 20th, and have tons of local press coverage today - and all the reservations are taken. Additional restaurants in the chain have vowed to join this service next year.
White Castle used creativity to build a promotion, get loads of free publicity, and tap into their very loyal fans too.
The passion shows. Congrats to White Castle on a creative promotion and a wonderful Customer Service idea.
Monday, February 14, 2005
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